I build digital marketing systems backed by dated, checkable data.
Owner-managers hire the person behind the strategy, not an agency brand. You Google whoever you are about to trust - this site is what that search should find.
James AI Voice Assistant
Web Speech API • Out-Loud Synthesis
Click any question to hear the answer out loud:
This isn't a marketing problem. It's a system issue.
Most B2B service companies do not fail because they lack marketing ideas: they fail because their reporting, SEO, and lead attribution systems are broken. I fix the underlying mechanics so every pound spent is measured against real revenue.
Dated & Sourced Track Record
Every claim is tied to audited public filings and report disclosures. Boasts belong in client reports, not on brochure pages.
phs Group Digital Growth
Senior Digital Marketing Manager across an eight-year growth window for a major UK services provider.
First-Principles Essays & AEO Guides
In-depth technical architecture essays on Answer Engine Optimisation (AEO), machine-readable web design, and LLM search visibility.
First-Principles AEO: Why Generative Search Rendered Traditional SEO Obsolete
Analysis of how LLM answer engines evaluate entity authority, vector embeddings, JSON-LD schemas, and direct answer summaries over keyword density.
LLMs.txt & Machine-Readable Web Architecture for UK Enterprise B2B
Technical blueprint for implementing the llms.txt open standard, reducing LLM token overhead, and optimising B2B digital assets for AI crawlers.