Their outdated platform was limiting customer engagement and operational efficiency. This project was about more than aesthetics—it was about creating a high-performance, user-centric platform that would drive growth and scale effortlessly across their entire organisation.
By leveraging AI-driven insights, UX/UI best practices, and marketing automation, we built a conversion-focused, scalable ecosystem that not only redefined PHS Group’s digital presence but also set the foundation for future expansion.
Every great transformation begins with a deep understanding of the landscape. Before diving into design or development, we took the time to listen, learn, and analyse.
A great website isn’t just visually appealing—it’s an experience. From the very first interaction, a user should feel guided, engaged, and empowered to take action.
A website is more than just a digital storefront—it’s a powerful ecosystem. To create a high-functioning, scalable platform, we leveraged a best-in-class technology stack that integrated seamlessly with PHS Group’s existing operations.
GA4
AdWords
Search Console
Looker Studio
Salesforce & Pardot
Hubspot
Make.com
Semrush
ChatGPT
Claude
Gemini
Perplexity
Sublime Text
WordPress
Umbraco
A website’s launch is just the beginning. Before the PHS Group platform went live, we subjected it to rigorous performance testing, security audits, and real-world user simulations.
By combining AI-powered automation, strategic UX design, and a robust tech stack, we delivered a platform that isn’t just functional, but future-proof.
Beyond the impressive numbers, the real success of this project lies in how it has transformed the customer experience. Visitors now find what they need faster, engage with the brand longer, and convert more frequently. Internally, teams can now manage, analyse, and optimise marketing efforts seamlessly.
This project proves that a well-executed digital transformation can redefine how a business operates, connects, and grows.
Improved conversion rates by 300% within the first three months of launch.
Increased organic leads by 38.5% year-on-year, aided by AI-driven SEO enhancements.
Bounce rate reduced by 15.5%, and average time on site increased by 45 seconds.
Enhanced PPC performance through automated bidding strategies, leading to a 4:1 return on ad spend (ROAS).
The website now serves as the backbone for all PHS sub-divisional sites, enabling consistent branding and streamlined content management.