03 / PLATFORM
Six websites, one set of 35 components
The Greenleaf interior-planting brand site, part of a programme that built six websites from one shared platform while letting every brand keep its character.
The problem
phs Greenleaf is one of the UK’s leading suppliers and installers of living and artificial planting. The old website gave none of that away: grey corporate templates, and photography of its best planting displays cropped until the work was invisible.
The work
I restructured the site around clearer service pages and put the imagery first: larger banners, a proper gallery, and a blog template rebuilt so Greenleaf’s case studies carry the page. Long passages were broken into sections, and prices appeared on product pages to open a B2C route alongside B2B. Underneath, the site runs on the group’s shared platform - six websites from one set of 35 components.
The outcome
A site that finally shows the standard of the work, built to sell to consumers as well as facilities managers. Delivered by the team I led, with IT, field sales, designers and Spindogs.
